There’s an interesting proverb that says, “An army of sheep led by a lion will defeat an army of lions led by a sheep.” Hopefully, your team of salespeople are more than just metaphorical sheep. Here’s what a “lion” sales manager leading a sales team will do to ensure a sales team’s success.
Successful sales managers develop the potential of their people
All the salespeople you’ve hired have potential. Isn’t that why you hired them? It’s your job to develop that potential into performance.
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Some salespeople don’t realize what their strengths are. To become a successful sales manager, you need to find those strengths, point them out, and then do what’s necessary to remove any obstacles that may be in the way of executing them
A salesperson who is successful closing business with new prospects could get help from an inside salesperson who sets up sales appointments. Having another staff member set up appointments puts the salesperson in front of more prospects and potentially close more business. Instead of making telephone calls, selling to new prospects is a better use of the salesperson’s time.